Ms. Asiya Zaheer holds M.Phil. in Business Administration (Marketing) currently serves as Lecturer at the FAST School of Management Sciences, National University of Computer and Emerging Sciences, Karachi.
She brings diverse experience in marketing and sales, having held key positions across the aviation, IT, and recruitment sectors. She served as Assistant Manager Revenue Management at Pakistan International Airlines and is a Certified Fare Manager from ATPCO, London. She also worked with Turkish Airlines in Islamabad as a Marketing and Sales Specialist. Additionally, she served as a headhunter for Career Pakistan and worked as a Senior Sales Architect at a renowned IT company. Currently, she teaches courses like Marketing Analytics, Consumer Behavior, Marketing Management, Advertising and Branding Strategy etc.
Her research interests include contemporary marketing trends such as artificial intelligence in marketing, sustainability, ethical consumer behavior, digital marketing, data-driven decision-making, customer experience management, and the impact of emerging technologies on consumer engagement and brand strategy.